Yosef Martin

Entrepeneur

Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members.

Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.’s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.

Articles

Boxycharm’s Yosef Martin on Building Real Relationships With Influencers

If you want influencers to promote your brand, you might want to take them to Miami. Or to a barbecue, or to Coachella, or somewhere else in the world. Regardless of the location, keeping a close relationship with the influencers you work with is key to engendering them to a brand, said Boxycharm chief executive officer Yosef Martin.

Yosef Martin – Founder Of BoxyCharm | From Zero To $500m Dollar Exit

How To Set Your Company Up For Long-Term Success With SEO

When I started, I was a one-man show with a lot on my plate. Before long, however, I started receiving phone calls from people wanting to know how I got so big so quickly. (They had no idea I was operating from my house rather than a big office with several employees.) My answer was easy: search engine optimization.

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